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Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach | PLOS ONE
PDF) Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Frontiers | The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations
PDF) Consumer-Brand Relationship: Foundation and State-of-the-Art
PDF) Consumer Brand Relationships: Theory and Practice | Marc Fetscherin - Academia.edu
Frontiers | Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
Negative emotions in consumer brand relationship: A review and future research agenda
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
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Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
PDF) Lessons learned about consumers' relationships with their brands
Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective
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Frontiers | The Influences of Brand Awareness on Consumers' Cognitive Process: An Event-Related Potentials Study
Summary - article fournier 1998 - Consumers and their brands: Developing Relationship Theory in - Studeersnel
Journal of Consumer Research | Oxford Academic
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
PDF) Lessons learned about consumers' relationships with their brands
PDF) Consumer-Brand Relationships: Theory and Practice
Psychological factors and consumer behavior during the COVID-19 pandemic | PLOS ONE
JOItmC | Free Full-Text | Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil
PDF) Consumers and Their BraConsumers and Their Brands: Developing Relationship Theory in Consumer Researchnds: Developing Relationship Theory in Consumer Research | Younes Elghormli - Academia.edu